Business Management & Marketing
On this page, you will get yourself familiarized with our Business Management & Marketing programmes. Each of our academic level (Year) has its own compulsory and elective courses. We have carefully detailed this for better and stress-less understanding.
Here, we also have our Business Management & Human Resource Programme explained. To read more about its elective courses for Business Management, just go to the last section of the page
This qualification provides a thorough grounding in the core principles of marketing and business management. You will also gain an understanding of the conditions which shape and form business strategy. Along-side this you will learn the skills you need to develop and market yourself to enhance your lifelong career prospects
- Developing English Language Skills
- Advanced English Language Skills
- English for Academic Purposes
- Study and Communication Skills
- Foundation Mathematics
- Culture Studies
- Introduction to Business
- Introduction to Accounting and Economics
- Seminar on Developing Leadership Skills (I and ii)
- Seminar on Entrepreneurship:
(i) Developing the Opportunity
(ii) The Start-Up
Dynamic Business Environments- The world is changing at an ever-increasing rate; consumers are becoming more sophisticated and technology is part of our everyday lives. In order to be successful a business needs to be able respond to changes by assessing the opportunities and threats posed by the external environment as well as its own internal strengths and weaknesses.
In this unit you will use a range of relevant tools and frameworks to analyse the impact of dynamic business environments and volatile markets on an organisation’s ability to compete successfully. This analysis is what shapes business strategys.
Employability and Self-development- This unit introduces you to the key skills, behaviours and attitudes you need to demonstrate in order to be ‘employable’, and how to improve through self-development and other learning opportunities. You will be introduced to self-development practices, including self-reflection. The unit will also help you develop a unique and informative Curriculum Vitae (or resume), complete job applications and prepare for job interviews.
- Enterprising Organisations- This unit develops an understanding of the principles of business and the different legal formations by which organisations operate. You will be introduced to common organisational structures and learn to evaluate quantitative and qualitative data to make judgements about the types of structures suitable for different businesses.
Finance for Managers- This unit is designed to enable you to gain knowledge and understanding of accounting principles, processes and concepts that can be applied in a general management context. As a manager or aspiring manager, the unit aims to equip you with the knowledge and practical skills to complete and review financial accounting tasks. These tasks are required to prepare, review and interpret internal and external financial information to make effective analytical judgements and report findings to business stakeholders.
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Project Management- In the current business environment, a key business skill covering multiple disciplines is the ability to manage projects from inception to delivery. This is a different challenge to being involved with regular ‘business as usual’ work as very often projects will impact directly the overall performance of the organisation. This unit expands the basic theory of project management into a practical, operational context and integrates all the fundamental tools and techniques required to manage projects successfully. You will study modern project management techniques – network planning, critical path analysis, costing and budgeting, and resource management. Subsequent activities include progress monitoring, trouble-shooting and controls.
- Principles of Marketing Practice-
The focus of this unit is on the fundamental principles of marketing. You will consider how marketing is applied in different contexts. Marketing has the task of connecting a business to its customers and plays a vital role in assuring the long-term viability of the organisation. You will learn how to form strategies and plans that recognise the impact the of changing environments in which organisations exist.
- Understanding customer behaviour and the influences on it is vital to ensuring organisational success. You will explore the different buying processes and the key influences of both consumer buyers and organisational buyers. You will also examine the segmentation, targeting and positioning process which plays an important role in ensuring that marketing activities are relevant to the intended customer
- Managing Agile Organisations and People- This unit will explore the traditional nature and form of organisations and how the external environment has led to the emergence of new business models and ways of working. The implications of this on the role and scope of management will be considered drawing out the professional implications for those aspiring to a career in management. A range of contemporary working practices will be studied, examining their risks and benefits, leading to an understanding of how these can best be deployed. The unit will also consider the contribution staff can make in helping ensure sustainable organisational success.
- Innovation and Business Performance- This unit focuses upon the importance of business performance and the need to identify, develop and utilise the appropriate forms of measurement that are essential for informed managerial decisions and for evaluating results. The impact of innovation within an organisation is very much part of this focus. The unit aims to provide you with a theoretical framework of the concept of innovation that can be used to assess its impact in a range of business contexts.
- Effective Financial Management- The focus of this unit is the management of financial resources in a business. It addresses the applied techniques that managers need in order to make informed financial decisions and also addresses the critical and theoretical knowledge and skills that managers need in a financial role. The aims of Effective Financial Management is to enable you to: Assess the objectives of financial management, Evaluate organisational activities, processes and performance, Understand the impact of the financial risk on financial management in a business, Examine and explain how businesses can finance their activities, Evaluate options for the financing of a business, Apply techniques to make appropriate investment decisions etc.
- International Business Economics and Markets- This unit develops a strong understanding of economic theory and principles in the everchanging and dynamic international marketplace. When a firm decides to engage in international trade, they have a number of options to choose from and the aim of the unit is to make you aware of the relevance of each method of entry through the analysis of case histories. A key focus will be how multinational firms and organisations operate in a competitive marketplace.
- Integrated Marketing Communications- This unit will help you to develop these skills by introducing the concept of integrated marketing communications (IMC). Specifically, the unit will explain the importance of IMC in meeting brand, marketing and business objectives and you will develop a broad understanding of how IMC is implemented in a variety of real-world situations, whilst building your knowledge of customer behaviour, media planning and brand strategy. The ultimate aim of this unit is to help you gain highly relevant and valuable marketing skills increasingly sought by employers in all markets, sectors and industries.
- Buyer and Consumer Behaviour- This unit introduces you to the concepts of consumer behaviour. It addresses the important differences between how and why individual consumers make purchase decisions and the processes used by organisations and groups. It explores a range of popular models and theories about customer behaviour and puts them into the context of today’s digital marketplace and the multicultural dimensions that influence customers everywhere. Ultimately, it will explain how marketers use behavioural insights to inform every part of the marketing mix; from the packaging design to media channel choice and from pricing strategy to the marketing message.
- Societal and Social Marketing- Societal marketing considers the ethical aspect of marketing theory and practice, outlining the sustainable interests to society. This unit intends to cover contemporary areas of marketing practice from the perspective of social benefits. It also presents a unique opportunity for you to assess and evaluate the influence of marketing approaches and further contribute to the strategic development of promotional strategies for social and societal impact.
- Leading Strategic Change- This unit focuses upon the leadership principles required to bring an organisation and its stakeholders through strategic change. It explores key models and methodologies and their application within a business context. Understanding how these principles support a company’s vision, values and strategic direction is also covered by this unit. Strategic organisational change will be looked at, firstly by examining an organisation’s current position in its market and environment and then by considering drivers for change and the impact of these changes.
- Business Strategy and Decision-making– This unit focuses on the structure, process and scope of developing and evaluating appropriate business strategies in varied market contexts. The nature of strategy and decision-making means that there is some commonality between this unit and others; the focus for this unit is the process and selection of a strategy rather than its execution.
- Developing International Markets- The focus of this unit is international market development and it is designed to help you understand marketing practice from a global perspective. The unit will consider and assess a range of different market entry models and tactics, and the implications of increasing globalisation. The unit will focus on evaluating the practical application of marketing theories, by reviewing the strategies of real-life various multinational companies. The unit will also examine the means by which corporate marketing strategies can be deployed in the search for sustainable competitive advantage.
- Business Ethics and Sustainability- This unit will develop your understanding of the role of ethics in business operations, including Corporate Social Responsibility, Sustainability and Responsible Management. You will examine the origins, theory and practice of these closely interconnected issues. You will consider the complexities facing international management when engaging with stakeholders from diverse cultures and examine ethics through the lens of a global business agenda alongside local cultural insight. By the end of the unit you will be confident to discuss both practical and theoretical issues relating to ethics and the relationship between business and society in an international context.
- Strategic Marketing- The purpose of this unit is to evaluate the role of strategic marketing as a business function, how it interrelates with other functions, and to determine its impact in terms of how a marketing philosophy can inform corporate strategy. The unit will also focus on how marketing performs an operational role in achieving corporate objectives and promote a critical understanding of the marketing challenges faced by firms attempting to develop and grow internationally. The unit will give you a strategic perspective of marketing management with respect to the analysis, planning, implementation and control of marketing activities, including the use of metrics to measure, monitor and improve performance in addition to their role within strategic decision-making.
- Strategic Marketing Relationships- The overall aim of this unit is to encourage you to think about the relationships that companies have with their customers over time, rather than view each customer purchase as an individual ‘transaction’. Building long term, sustainable relationships with customers is key to organisational success and given the increasing use of online business models and consumer savviness of how to move between suppliers, the importance of managing the customer experience has never been higher. In this unit you will focus on areas such as customer engagement, communication, relationship marketing acquisition, retention and distribution, how customers buy, and how to develop an effective customer relationship marketing system. The unit will help you develop as a knowledgeable and effective strategic marketer and business professional.
- Digital Marketing Strategy- In this unit, you will explore the principles of strategic digital marketing set in the context of the changing behaviours of the contemporary customer. By the end of the module you will be able to critically evaluate digital marketing strategies and understand how they can be created to drive innovation and ensure the business survives and thrives in a digital world. You will also assess how organisations of all types and in all markets, need to adopt an entrepreneurial mindset and understand the imperative of digital transformation.
Elective Units for Business Management and Human Resources
- Introduction to Entrepreneurship- In Introduction to Entrepreneurship, you will learn key success factors for enterprises and how to apply these to successfully innovate, develop and grow a business. Key business strategies, business development and the management of the enterprise through the business cycle will be explored.
- Introduction to Quantitative Methods- Quantitative skills built at this level will help you to apply a number of concepts in other core areas of business management – marketing, accounting, finance and human resource management. Many decisions in these areas require quantitative skills, for example, calculating the sales volume for recovering costs, determining the price of a new product, estimating demand for the product, measuring the overall performance of the business Project Management
- Principles of Human Resource– By completing this unit, you will develop as an effective HR professional with a range of skills crucial for competing in today’s challenging employment market.
The unit starts by exploring the role and strategic contribution of the HR function. You are encouraged to take a critical perspective by assessing the fit between HR strategy and the broader corporate strategy within real-life workplaces, and by crafting HR objectives for an organisation. Gaining a variety of perspectives enables you to assess different theoretical aspects of HR management and consider how different approaches can lead to competitive advantage.
- Human Resource Management- HR is more than just processes. This unit introduces you to contemporary approaches to managing people by analysing and challenging theories in relation to the practice of HR. This will enable you to manage a people strategy in a diverse range of organisations and occupations, breaking the stereotype and championing a value-added approach.
- Employee Engagement- Engaged employees are enthusiastic and committed to the organisation and this in turn leads to growth. The focus in this unit is on understanding what employee engagement is and what it isn’t. On completion, you will be able to distinguish between concepts such as job satisfaction and employee involvement and how it can be linked to reward. You will be able to plan and implement strategies using the tools and techniques available, analyse a variety of models and evaluate how appropriate they are in different settings. You will also understand how to monitor the progress of your strategy and reflect on the impact that such an approach will have.
- The HR Professional- This unit focuses on the impact of these changes on the role and what it means for a career in this field. Contemporary practices and recent trends will be examined, alongside research which investigates the contribution effective HR can make to sustainable business success. The concept of human capital reporting will be assessed and the need for a principled approach to HR will be explored, considering both the benefits and strategies to manage ethical and professional tensions. Finally, the unit explores the notion of critical reflection as a key component of professional learning.
- Strategic Human Resource Management- This unit will explore the impact of these wider changes and how this has led to debates about HR’s role and contribution at a strategic level. Evidence of the contribution afforded by a strategic approach on both organisational and employee performance will be evaluated, identifying the features and benefits of adopting an aligned and focussed approach. The impact of this on the role, responsibilities and a range of HR practices including the acquisition, management and development of the human resource will be considered. The unit concludes with an exploration of the supporting and facilitating role played by HR in managing organisational change as well as considering the trends which are likely to shape the workplace and their impact for the role of HRM in the future.
- Organisational Design, Development and Performance- On completion of this unit you will be able to analyse and evaluate the theoretical bases of design, and decide on the appropriate model for different businesses. You will be able to reflect on the impact of the structure on the individual employee and report on any needs to develop and change the organisation. You will be able to analyse and predict the need to make interventions. You will understand the process of identifying problems that have occurred in the set-up of an organisation and solve those problems. You will be equipped with the skills required to manage change processes, and you will be able to critically reflect on the outcome of an intervention resulting in change. Furthermore, you will be able to synthesise the design and development of an organisation with the overall performance outcomes. In doing this, you will define the success of the business and reflect on any barriers that occur in achieving that success.
- Contemporary Developments in Global HRM- This unit focuses on developments in the global context of human resource management (HRM). You will explore existing and emerging models of human resource management (HRM) and consider the impact of the global environment on these models including international policy, law and regulation. You will also consider the concept of globalisation and its effect upon international management practices. You will evaluate trends in demography, social and technological changes and the way in which these shape and influence HR strategies and practices. You will look at future trends, the impact of radical political and economic changes and potential ramifications for the world of work and the HR function. The unit will help you utilise your understanding of HRM in an international context to explore the challenges involved in cross-border managing an international HR function, including the consideration for staff working across international boundaries. Furthermore, you will understand the tools and techniques required to develop high performing, integrated cross-cultural teams.