Develop the skills and knowledge needed to excel in the dynamic world of business and become a future leader in the global marketplace
The Bachelor of Science in Business Administration (B.Sc.) at the University of Abidjan (UNIABIDJAN) is a rigorous, interdisciplinary program designed to equip students with a strong foundation in business principles, strategic thinking, and applied skills for global business challenges.
Delivered in a bilingual and multicultural environment, the program fosters leadership, innovation, and ethical decision-making in diverse organizational settings. Students choose a specialized track in either Accounting-Finance or Marketing Management, gaining both a broad managerial education and deep technical expertise.
The Accounting-Finance track prepares students to become future financial leaders, auditors, and investment professionals. It provides in-depth knowledge of financial reporting, taxation, auditing, corporate finance, financial modeling, risk management, and ethical financial practices. Students are trained to analyze, interpret, and present financial data to support strategic decision-making in both private and public sectors.
The curriculum is aligned with global accounting bodies such as ACCA, CIMA, and IFAC, preparing students for professional certification pathways. Our program is designed to meet international standards while addressing the specific needs of the African financial landscape.
The Marketing Management track develops students into dynamic marketing professionals capable of creating, delivering, and communicating value to target audiences. The program covers the full marketing mix, strategic brand management, digital marketing, consumer behavior, and international market dynamics, all within a bilingual, African-global context.
The program supports certifications in areas like Digital Marketing, Google Ads, HubSpot, and Salesforce, providing a competitive edge in the job market. Our curriculum is regularly updated to reflect the latest trends and technologies in the rapidly evolving marketing landscape.
3 years (6 semesters) of full-time study with optional summer internships
Bilingual program taught in both English and French to prepare for the global marketplace
Mandatory professional internship in year 3 with our network of industry partners
Business research project or entrepreneurship plan with mentorship from industry experts
Join our diverse community of future business leaders and gain the knowledge and skills needed for a successful career in the global marketplace.