Certified & Awarded by ABE UK.

On this page, you will get yourself familiarized with our Business Management & Marketing programmes. Each of our academic level (Year) has its own compulsory and elective courses. We have carefully detailed this for better and stress-less understanding.

Here, we also have our Business Management & Human Resource Programme explained. To read more about its elective courses for Business Management, just go to the last section of the page

Business Management & Marketing

This qualification provides a thorough grounding in the core principles of marketing and business management. You will also gain an understanding of the conditions which shape and form business strategy. Along-side this you will learn the skills you need to develop and market yourself to enhance your lifelong career prospects

Year One Courses

  • Developing English Language Skills
  • Advanced English Language Skills
  • English for Academic Purposes
  • Study and Communication Skills
  • Foundation Mathematics
  • Culture Studies
  • Introduction to Business
  • Introduction to Accounting and Economics
  • Seminar on Developing Leadership Skills (I and ii)
  • Seminar on Entrepreneurship:

(i) Developing the Opportunity

(ii) The Start-Up

Dynamic Business Environments- The world is changing at an ever-increasing rate; consumers are becoming more sophisticated and technology is part of our everyday lives. In order to be successful a business needs to be able respond to changes by assessing the opportunities and threats posed by the external environment as well as its own internal strengths and weaknesses.
In this unit you will use a range of relevant tools and frameworks to analyse the impact of dynamic business environments and volatile markets on an organisation’s ability to compete successfully. This analysis is what shapes business strategys.

  • Enterprising Organisations- This unit develops an understanding of the principles of business and the different legal formations by which organisations operate. You will be introduced to common organisational structures and learn to evaluate quantitative and qualitative data to make judgements about the types of structures suitable for different businesses.

Employability and Self-development- This unit introduces you to the key skills, behaviours and attitudes you need to demonstrate in order to be ‘employable’, and how to improve through self-development and other learning opportunities. You will be introduced to self-development practices, including self-reflection. The unit will also help you develop a unique and informative Curriculum Vitae (or resume), complete job applications and prepare for job interviews.

Finance for Managers- This unit is designed to enable you to gain knowledge and understanding of accounting principles, processes and concepts that can be applied in a general management context. As a manager or aspiring manager, the unit aims to equip you with the knowledge and practical skills to complete and review financial accounting tasks. These tasks are required to prepare, review and interpret internal and external financial information to make effective analytical judgements and report findings to business stakeholders.

Project Management- In the current business environment, a key business skill covering multiple disciplines is the ability to manage projects from inception to delivery. This is a different challenge to being involved with regular ‘business as usual’ work as very often projects will impact directly the overall performance of the organisation. This unit expands the basic theory of project management into a practical, operational context and integrates all the fundamental tools and techniques required to manage projects successfully. You will study modern project management techniques – network planning, critical path analysis, costing and budgeting, and resource management. Subsequent activities include progress monitoring, trouble-shooting and controls.

  • Principles of Marketing Practice-

    The focus of this unit is on the fundamental principles of marketing. You will consider how marketing is applied in different contexts. Marketing has the task of connecting a business to its customers and plays a vital role in assuring the long-term viability of the organisation. You will learn how to form strategies and plans that recognise the impact the of changing environments in which organisations exist.

  • Understanding customer behaviour and the influences on it is vital to ensuring organisational success. You will explore the different buying processes and the key influences of both consumer buyers and organisational buyers. You will also examine the segmentation, targeting and positioning process which plays an important role in ensuring that marketing activities are relevant to the intended customer


    • Leading Strategic Change- This unit focuses upon the leadership principles required to bring an organisation and its stakeholders through strategic change. It explores key models and methodologies and their application within a business context. Understanding how these principles support a company’s vision, values and strategic direction is also covered by this unit. Strategic organisational change will be looked at, firstly by examining an organisation’s current position in its market and environment and then by considering drivers for change and the impact of these changes.
    • Business Strategy and Decision-making– This unit focuses on the structure, process and scope of developing and evaluating appropriate business strategies in varied market contexts. The nature of strategy and decision-making means that there is some commonality between this unit and others; the focus for this unit is the process and selection of a strategy rather than its execution.
    • Developing International Markets- The focus of this unit is international market development and it is designed to help you understand marketing practice from a global perspective. The unit will consider and assess a range of different market entry models and tactics, and the implications of increasing globalisation. The unit will focus on evaluating the practical application of marketing theories, by reviewing the strategies of real-life various multinational companies. The unit will also examine the means by which corporate marketing strategies can be deployed in the search for sustainable competitive advantage. 
    •  Business Ethics and Sustainability- This unit will develop your understanding of the role of ethics in business operations, including Corporate Social Responsibility, Sustainability and Responsible Management. You will examine the origins, theory and practice of these closely interconnected issues. You will consider the complexities facing international management when engaging with stakeholders from diverse cultures and examine ethics through the lens of a global business agenda alongside local cultural insight. By the end of the unit you will be confident to discuss both practical and theoretical issues relating to ethics and the relationship between business and society in an international context.
  • Strategic Marketing- The purpose of this unit is to evaluate the role of strategic marketing as a business function, how it interrelates with other functions, and to determine its impact in terms of how a marketing philosophy can inform corporate strategy. The unit will also focus on how marketing performs an operational role in achieving corporate objectives and promote a critical understanding of the marketing challenges faced by firms attempting to develop and grow internationally. The unit will give you a strategic perspective of marketing management with respect to the analysis, planning, implementation and control of marketing activities, including the use of metrics to measure, monitor and improve performance in addition to their role within strategic decision-making.
  • Strategic Marketing Relationships- The overall aim of this unit is to encourage you to think about the relationships that companies have with their customers over time, rather than view each customer purchase as an individual ‘transaction’. Building long term, sustainable relationships with customers is key to organisational success and given the increasing use of online business models and consumer savviness of how to move between suppliers, the importance of managing the customer experience has never been higher. In this unit you will focus on areas such as customer engagement, communication, relationship marketing acquisition, retention and distribution, how customers buy, and how to develop an effective customer relationship marketing system.  The unit will help you develop as a knowledgeable and effective strategic marketer and business professional.
  • Digital Marketing Strategy- In this unit, you will explore the principles of strategic digital marketing set in the context of the changing behaviours of the contemporary customer. By the end of the module you will be able to critically evaluate digital marketing strategies and understand how they can be created to drive innovation and ensure the business survives and thrives in a digital world.  You will also assess how organisations of all types and in all markets, need to adopt an entrepreneurial mindset and understand the imperative of digital transformation.

Elective Units for Business Management and Human Resources

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