MBA in Marketing Management

The MBA in Marketing Management at UNIABIDJAN enables students to deepen their knowledge in the fields of marketing and communication. This training aims to give students the tools to develop the marketing strategy of organizations (companies, NGOs, administrations, etc.), to conduct a market study, to develop a communication strategy, to manage a sales force.

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At the end of the Program, students should be able to:

  • Develop a marketing strategy;
  • Develop a communication strategy;
  • Conduct a marketing audit;
  • Manage a sales force;
  • Conduct commercial research;
  • Apply marketing to non-market goods and

Upon completion of this program, graduates will be able to work in professions such as: brand manager, sales director, marketing director, product manager, advertising manager, etc.

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