ABOUT OUR MASTER OF BUSINESS ADMINISTRATION (MBA)
The UNIABIDJAN Masters in Business Administration (MBA) is a high-level training that is positioned in the improvement of business management by the introduction and use of modern and efficient tools. Through theoretical and practical teachings, this training provides learners with an expert quality in business management.
The MBA is organized in such a way that it allows a progressive learning of the concepts, methods, instruments and tools of management of the life cycle of a development project. It places particular emphasis on practical training through the use of real projects as course application exercises and also field visits to business projects in progress in order to develop and prepare graduates for leadership roles in business organisations.
The Program consists of two concentrations: MBA in Finance and MBA in Marketing Management.
The MBA in Financial Management enables students to deepen their knowledge and understanding of financial theory: market finance, corporate finance, banking and insurance. It will enable students to analyse the organization of financial systems at the national and international levels; to understand and explain the interrelationships between the national and international financial environment in which administrations, public authorities and organizations make their decisions. On the other hand, in terms of skills, it will enable them to design, through financial engineering, financial packages and innovative financial products useful to companies and financial market players; to manage risk in financial institutions, to analyse the evolution of the prices of listed financial securities, negotiated in trading rooms, etc.
Upon completion of this program, graduates will be able to know corporate and market finance, understand the functioning of financial institutions and financial markets, carry out all financial operations of a company or a financial institution, perform complex financial analyses and act as financiers of financial institutions and companies, excel in the banking and insurance professions: credit analysts, financial advisors, actuaries, auditors, investment managers, operations managers, account managers, financial managers, etc.
Thus, the program is structured around the following three axes: transmitting the basic knowledge and concepts of the main accounting and finance disciplines, familiarizing oneself with the techniques necessary for the practice of these disciplines, and finally, putting these disciplines into perspective with the existing economic, financial and legal environment.
The MBA in Marketing Management at UNIABIDJAN enables students to deepen their knowledge in the fields of marketing and communication. This training aims to give students the tools to develop the marketing strategy of organizations (companies, NGOs, administrations, etc.), to conduct a market study, to develop a communication strategy, to manage a sales force.
At the end of the Program, students should be able to:
- Develop a marketing strategy;
- Develop a communication strategy;
- Conduct a marketing audit;
- Manage a sales force;
- Conduct commercial research;
- Apply marketing to non-market goods and
Upon completion of this program, graduates will be able to work in professions such as: brand manager, sales director, marketing director, product manager, advertising manager, etc.