UNIABIDJAN’s Bachelor program in Marketing Management aims at providing the requisite knowledge and skills to excel in the marketing sector. The teaching approach of the program is based on practical courses delivered by qualified, professional and passionate lecturers who are keen to share their experiences.
During the course of the program, students will visit companies and attend conferences that are directly or indirectly related to the curriculum.
At the end of this program, graduates will be able to recruit sales representatives, lead a sales team, evaluate performance, develop and implement a plan to strengthen the skills of workers, develop a marketing plan, conduct a market survey, improve the distribution channel of a product, etc.
LEARNING OBJECTIVES
The holder of a Bachelor’s degree in Marketing must be able to:
- Know marketing through its foundations, its approach and its information system
- Understand the concept of market
- Study and analyse the company’s market
- Sell the company’s products and services
- Make strategic decisions
- Take operational steps
- Directing the Company towards the most promising markets.
CAREER OPPORTUNITIES/JOB PROSPECTS
This is a very promising field nowadays, hence, UNIABIDJAN graduates of the Bachelor’s Degree in Marketing can pursue any of the following careers:
- ENTRY REQUIREMENTS
– Entry in Year1: must hold a BAC A1, A2, G1, G2, B, D, C, WASSCE, NECO, NABTEB or equivalent
– Entry in Year 2: must have completed at least 80% of the credits of Year 1
– Entry in Year 3: must have completed all the credits of Year 1 and 2 or hold a BTS/OND, a DUT in Accounting-Finance (and Business Management).
BACHELOR’S DEGREE IN MARKETING
It is a discipline that aims to analyse and influence the needs of consumers to align with offers and sales.
– to channel the company towards the most promising markets,
– to guide the development of future offers in terms of products and services,
– to support the sales action for current offers.
Building a customer base, making them loyal, and reinforcing their satisfaction.
WHAT TO BECOME
STUDY AT UNIABIDJAN is equal to:
STUDENTS ASSESSEMENT PROCESS
Grading system and assessment of studies
All theoretical and practical courses given at UNIABIDJAN are subject to the assessment of the acquired knowledge and skills (the minimum requirement is two intermediate tests and one final test): one aptitude test after every 12 hours of classes.
The assessment is awarded a mark between 0 and 20, the range of which corresponds to the following grades:
